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Heineken Karaoke Carol Digital OOH - USA
Think you’d have what it takes to perform your favourite holiday karaoke song in front of an audience of thousands? Heineken gave a group of partygoers the opportunity to find out with #CarolKaraoke. New Yorkers were invited ito step into Heineken's special booth and pick a classic Christmas carol to sing. However, a few lines into the song, a curtain was pulled aside to reveal a camera. And it was ready to begin streaming onto Digital OOH formats - on a giant screen in Times Square, in every taxi in New York and in front of thousands of people at an NBA game. Participants were given the choice to either quietly walk away or continue their carol. View the video here
 

 

 
 
Christmas OOH innovations 2013 www.kineticww.ie
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Kinetic is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with.

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